So, as generative AI can produce factual errors:

    • Outdated SEO promotion advice from AI models poses a real risk,
    • Human fact-checking is necessary before publishing AI-generated content.

    In a recent discussion involving Lizzie Harvey, Gary Illyes, and John Mueller, who took turns using Gemini to write sample social media posts about technical SEO concepts, Google experts came to several conclusions.

    You should always fact-check, as AI can generate information that is completely untrue.

    Outdated SEO promotion tips – very often artificial intelligence suggests in its answers to use promotion methods and tools that are outdated or not supported at all.

    More importantly, human oversight of AI-generated content is necessary to prevent the spread of misinformation.

    As the use of generative AI increases, we recommend remembering that suggested answers and texts should not be blindly trusted without verification by subject matter experts. In addition, thoughtless use of artificial intelligence for content creation can lead to the publication of outdated or harmful information, which will have a negative impact on both SEO and your site’s reputation.

    SEM MasterPlus: Multichannel Content Marketing.

    Artificial Intelligence-Generated Content Needs to Be Verified

    SEO