Content created by artificial intelligence doesn’t provide any special benefits – it’s just content.
For over 10 years, Google has been focusing on content quality and constantly improving its anti-spam systems, prioritizing useful and high-quality content to ensure users receive content created for people, not just for SEO purposes.
Google has stated that using automation, including AI, to create content with the intention of manipulating search rankings is a violation of their spam policy.
However, automation can be used to create useful content such as sports scores, weather forecasts, and video transcripts. AI also has the potential to enable new levels of self-expression and creativity, empowering creators to produce original, high-quality, and people-centric content using new technologies.
The conclusion is that using AI does not provide any inherent benefits to content, as it is just content. If the content is useful, original, and meets the criteria of the E-A-T algorithm, then it can be used in search. If it does not meet these standards, it will not be useful in search results.
