- Those who create automated content solely to increase search rankings.
- Anyone who buys or sells links to manipulate rankings.
- Sites with duplicate or low-quality content.
- Sites that redirect users deceptively.
To recap, Google’s last spam update was released in March. This March update affected many spam sites, but some types of content created by artificial intelligence still manage to rank well in search results for the time being.
Unscrupulous sites have used tactics such as artificial intelligence-generated content and images, template-based article structures, and more.
Thus, the June update to the spam policy may lead to fluctuations in search rankings for some websites, especially those that engage in practices that violate Google’s spam policy or rely heavily on content created by artificial intelligence.
On the other hand, some websites may benefit from the update as they will face less competition from spam sites in search results.
Don’t forget to evaluate how this update has affected your website’s positions.
Source: searchenginejournal
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