Contextual advertising enables predictable traffic acquisition and measurable lead generation.
We provide structured setup, optimisation and management of:
- Google Ads,
- Microsoft Advertising (Bing Ads),
- Google Merchant Center (for eCommerce).
Our approach is analytical, data-driven and aligned with your broader SEO & SEM strategy.
- Market and competitor analysis,
- Keyword and intent mapping,
- Campaign structure architecture,
- Conversion tracking setup,
- Budget modelling and forecasting.
Every campaign is built on data — not assumptions.
Search Campaigns
Text ads targeting high-intent search queries.
Performance & Display Campaigns
Visual campaigns for brand awareness and remarketing.
Shopping Campaigns (Google Merchant Center)
Product-based advertising with price visibility directly in search results.
Shopping campaigns are especially effective for online stores seeking high-intent traffic.
Microsoft Advertising expands reach across:
- Bing,
- MSN,
- Yahoo,
- Partner search networks.
It allows access to additional audiences and often lower competition segments within EU and international markets.
- Daily performance monitoring,
- Bid and budget adjustments,
- A/B testing,
- Conversion rate optimisation,
- Negative keyword refinement,
- Audience segmentation.
Performance marketing requires constant refinement.
- Conversion tracking,
- Attribution analysis,
- ROI measurement,
- Monthly reporting,
- Strategic performance review.
Paid advertising without analytics is not performance marketing.
Why PPC Matters in Modern SEM
From €1,500 / month
Search campaign setup and optimisation for focused lead generation.
From €2,200 / month
Search + Display / Performance campaigns with structured optimisation and analytics.
From €2,800 / month
Full Google Ads ecosystem including Shopping, Merchant Center integration, remarketing and multi-channel performance strategy.
Ad budgets are managed separately.
Final scope is defined after audit and campaign assessment.
