Contextual Advertising is effectively implemented through platforms like Google Ads and Bing Ads.
We offer the setup, maintenance, and tracking of Google Ads and Bing Ads (Microsoft Advertising) campaigns to help you maximize orders:
This includes daily monitoring, regular updates, editing, reporting, and analytics of sales figures.
Contextual advertising is a primary and highly effective tool in SEM promotion, which combines organic SEO and paid traffic. It facilitates the quick attraction of customers while SEO optimization and promotional efforts are underway. Additionally, Google provides an effective Google Merchant Center (Google Shopping) for all online stores, allowing the advertising of products with prices directly on Google search. This enables users to go directly to the page of the desired product and place an order.
The main advantage of contextual advertising is its ability to outperform any competitor. The key factors in its effectiveness are accuracy, competent analysis, and the application of analytical data in the setup.
Google Advertising
• Search Ads – Campaigns on the Search Network (text ads in search results). When people search Google for something related (or identical) to your desired keywords, your ad will appear at the top of the results page. Any business can utilize this type of Google Ads campaign. It can be especially effective for businesses trying to attract potential customers or facilitate a purchase.
• Display Campaigns (graphic ads on websites) – Campaigns on the contextual media network where ads include images and aim to increase brand awareness. They are distinguished by a variety of customizable targeting parameters.
• Shopping Campaigns (product ads in Google services) – These are visual ads that we see on the “Search” and “Shopping” tabs in Google. This type of ad campaign works because of the product feed in Google Merchant Center, containing all the information about your products, such as attributes: price, color, sizes, etc. In product ads, you can specify special attributes like “eco-friendlier,” “discount,” and others.
Microsoft Advertising
Microsoft’s search engine ranks second in search traffic. When you use Microsoft Ads, your ads are not just displayed on one site. In fact, they will be displayed on multiple sites, as they are owned by Bing, MSN, Yahoo, and AOL.
Microsoft and Yahoo also have several smaller partner sites that are owned and operated by syndicated search partners. The Microsoft Ads expertise in contextual advertising setup will allow you to add more content to your ads and will give you more control over campaign management, as well as additional reporting and performance tracking.
