Many suggestions from automated SEO tools do not align with official search engine documentation. Additionally, website owners often perform multiple free audits from various tools, leading to conflicting and redundant recommendations.
The issue lies in the focus—or lack thereof—of many audits. These tools often highlight outdated or irrelevant factors that have minimal or no impact on search engine rankings.
SEO is not a set of universally defined rules. Outside of what search engines publish in their official guidelines, much of SEO remains subjective and open to interpretation.
Canonical SEO refers to a foundational framework: basic rules that can be tested, agreed upon, and marked as correct for promoting a website. While useful, it should be seen as a starting point—not the ultimate guide.
Orthodox SEO consists of traditional practices based on long-held beliefs and community consensus. These methods are often considered “best practices” simply because they have been accepted for years, not necessarily because they are effective.
Orthodox SEO fails to adapt. Many strategies regarded as essential decades ago have little relevance today. Some of these practices never influenced search engine rankings to begin with.
Search engines have evolved, rendering outdated signals irrelevant. Sticking to such methods can hinder progress and waste resources.
SEM MasterPlus: Multichannel Content Marketing.
