INTRODUCTION

    We take data protection and privacy seriously and process personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR) and applicable Finnish and EU data protection laws.

    This Privacy Policy explains how we collect, use, store, and protect personal data relating to users of this website and our services.

    This policy applies to you as a user of this website and to us as the website owner and service provider. It covers all personal data collected through this website, our communication channels, and our services.

    TYPES OF PERSONAL DATA WE COLLECT

    We may collect the following categories of personal data:

    – Name
    – Business email address
    – Phone number (optional)
    – Website URL
    – IP address, device information, and standard web log data
    – Any other information you voluntarily provide through this website or during communication with us

    HOW WE COLLECT PERSONAL DATA

    We collect personal data when you:

    – Submit forms on our website
    – Contact us via email, phone, or professional social networks (e.g. LinkedIn)
    – Interact with our website, content, or services
    – Upload files or provide information voluntarily

    Cookies

    We may collect limited technical data through cookies and similar technologies for analytics, security, and website performance purposes.

    Cookies may also be used in connection with advertising platforms such as Google Ads. You can manage or withdraw your consent for cookies at any time through your browser settings or via our cookie consent tool.

    PURPOSES OF PROCESSING (USE OF DATA)

    We process personal data for the following purposes:

    – To respond to inquiries and provide requested services
    – To communicate with you regarding your request or cooperation
    – For internal administration and record keeping
    – To improve our services, website performance, and user experience
    – To comply with legal obligations and resolve disputes

    LEGAL BASIS

    We process personal data based on one or more of the following legal grounds:

    – Your consent
    – Performance of a contract or pre-contractual steps
    – Legitimate interests related to providing and improving our services
    – Compliance with legal obligations

    INTERNATIONAL DATA TRANSFERS

    Personal data may be processed by trusted service providers located outside the European Economic Area (EEA).

    Where such transfers occur, we ensure appropriate safeguards are in place in accordance with GDPR, including standard contractual clauses or equivalent protection mechanisms.

    USE OF ARTIFICIAL INTELLIGENCE

    We may use artificial intelligence (AI)–based tools to assist in content creation, analysis, and optimization.

    AI tools are used as supportive instruments only. All content and decisions are reviewed and approved by human specialists. We do not use automated decision-making that produces legal or similarly significant effects on individuals.

    DATA SECURITY

    We implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss, or misuse.

    While we take reasonable steps to safeguard data, no transmission or storage system can be guaranteed to be completely secure.

    DATA SUBJECT RIGHTS

    Under GDPR, you have the right to:

    – Access your personal data
    – Request correction or deletion
    – Restrict or object to processing
    – Withdraw consent at any time
    – Lodge a complaint with a supervisory authority in the EU or your country of residence

    CONTACT DETAILS

    If you have questions regarding this Privacy Policy or wish to exercise your rights, please contact us:

    Data Controller: SEM MasterPlus
    Email: info@sem-masterplus.com
    Website: https://sem-masterplus.com