Here’s what matters most:
Video Length: high-quality videos that run between 8–9 minutes tend to perform best,
Channel Authority: the reputation of a channel enhances its visibility in search results,
Engagement Rates: top-performing videos have significantly higher engagement compared to the platform average,
Debunking Myths: contrary to popular belief, 8–9 minute videos outperform longer ones in rankings,
Resolution Matters: most highly ranked videos are in HD or 4K,
Accessibility: these videos often include full transcripts and closed captions,
Thumbnails & Tags: popular videos use custom thumbnails and hashtags rather than auto-generated visuals,
External Links: over half of top videos include at least one external link in their descriptions.
Keyword Strategy
Only a small percentage of high-ranking videos use titles with exact keyword matches,
More than half incorporate related keywords that reflect users’ search intent,
Video platforms appear to prioritize content relevance over exact keyword matches—echoing trends in traditional search algorithms.
Channel Authority Insights
High-ranking videos often come from channels that are over 9 years old,
More than 50% originate from branded, organizational, or verified accounts,
Over 80% of these channels include links to websites or social media profiles in the description.
What This Means for You
To improve your video rankings:
- Focus on engagement—likes, comments, shares matter.
- Create polished 8–9 minute videos in HD or 4K.
- Add transcripts and closed captions.
- Design custom thumbnails and use timestamps and hashtags.
- Build your channel’s credibility with consistent posting.
- Target relevant keywords across video series.
- Write titles that match viewers’ actual search intent—not just exact keyword phrases.
Source: Adilo
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