This so-called “strategy” is destined to fail, and the consequences could be costly. The hardest burden will fall on the SEO specialists tasked with rectifying the damage.
Google’s stance on AI-generated content remains unchanged, despite updates to their guidelines and spam policies. On March 5, 2024, Google rolled out a significant algorithm update alongside these policy revisions. Many publishers who relied heavily on AI-generated content reported significant declines in rankings.
A Google spokesperson stated:
“Our long-standing spam policy has been that the use of automation, including generative AI, constitutes spam if the primary purpose is to manipulate rankings in search results. The updated policy is in the same spirit as our previous one, grounded in the same principles. It has been expanded to address more sophisticated methods of scaled content creation, where it may not be immediately clear whether low-quality content is automated.
Our new policy aims to clarify that creating automated content to manipulate search rankings is a form of black-hat SEO, strictly prohibited and penalized by search engine algorithms.”
For long-term SEO success, focus on creating useful, engaging, and original content designed for your audience—not search engines. Avoid shortcuts like AI-generated content, which can lead to penalties and harm your site’s reputation.
SEM MasterPlus: Multichannel Content Marketing.
