How can you promote a website in 2024 to meet evolving search engine standards?
A user-centered approach is at the heart of all efforts and updates to improve search quality — it should be at the center of every marketer’s strategy.
Consider these six key takeaways from the experts:
– Focus on quality over quantity. Prioritize the creation of high-quality, user-centric content. Don’t aim for volume.
– Take it as a given that search engines value complexity. Develop content that caters to nuances and specific user needs.
– Think long-term. Remember that short-term metrics can be misleading. Focus on sustained performance and user satisfaction rather than quick wins.
– Use a comprehensive and multi-faceted approach to measuring success that combines quantitative metrics with qualitative assessments.
– Remain adaptive. Embrace constant changes in technology and user behavior, and be flexible and willing to adjust your strategies as needed.
– Stay human-centered. While using AI and data analytics, don’t underestimate the importance of human insight and user satisfaction.
Source: searchenginejournal
SEM MasterPlus: Complex website promotion.
