It’s probably no secret that Google is steadily raising the bar for quality content, as it is a key factor in search engine indexing and crawl rates.

    How is a page evaluated in terms of search engine indexing?

    The search engine robot evaluates various signals that help determine the quality of a page and therefore its ranking in search results, such as the page’s textual content, tags, attributes, images, and videos. The last step in indexing is deciding whether to include the page in the search engine’s index.

    Here it is important to realize that even when a page is technically designed correctly, it will not be indexed if it does not meet a certain quality threshold. High-quality content is crawled more often, which is critical to staying competitive in search results.

    How do you know if the content on your website pages meets the necessary quality standards?

    • To do so, make sure you’re creating content that meets the needs and pain points of your audience,
    • You have remembered to identify current trends in search demand and have correlated your content to these topics,
    • Your content is well-structured and easy to navigate,
    • You have implemented markup and other structured data to help search engines better understand context,
    • You regularly update and refresh your content to keep it relevant and valuable.

    What are the takeaways? You can potentially increase the number of indexed pages and the frequency of search engines crawling those pages by prioritizing quality, relevant content, and meeting search demand.

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