Back in October, Google announced and confirmed that search ads can be displayed in the middle of organic search results. Now, the help documentation on this topic has been updated again, the definition of top ads has changed, and the documentation also states that ads can be displayed below the organic results.
Below is a quote from the updated help document:
“Top ads are adjacent to the top organic search results. The best ads are generally above the best organic results, although the best ads may appear below the best organic results for certain queries. The placement of the best ads is dynamic and may change based on a user’s search.”
And it used to be this:
“When people search on Google, text ads may appear above or below the search results. Only up to four ads can be displayed above the search results.”
Traditionally, we draw conclusions from the above: obviously, as search engines continue to evolve, so does search ad placement. The main thing in the pursuit of progress and technology is not to lose the meaning of placing contextual advertising – establishing a connection between the advertiser and users interested in his products or services.
Source: seroundtable
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