He stated:
“Yes, you can optimize crawling for specific situations and timing, but there’s no way to simply tell Google that you want your site to be crawled quickly—and have it always work that way.”
This topic was raised on Bluesky, where someone asked:
“I work with a major news organization that publishes breaking global, national, and local stories. We’re experiencing delays in Google reprocessing updated articles, even with the ‘lastmod’ tag in our News sitemap. This causes outdated content to appear in search results. Are there any solutions for this?”
On the subject of search engine indexing, Mueller replied:
“There’s no magic trick for rapid crawling. Search systems—including Google and others—learn to crawl efficiently based on consistent high quality and unique value across the site. A solid technical foundation that doesn’t hinder crawling also helps. But again, there’s no permanent shortcut.”
John Mueller explained that the key lies in having an exceptionally strong website across the board:
- Consistently high-quality, original content
- Ongoing effort to improve site content
- Regular work to enhance the overall value of the site
- Ensuring the technical structure doesn’t obstruct crawlability
Put simply: Make sure your site is well-built and technically optimized—and give Google a real reason to crawl more frequently.
Source: Bluesky
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